There is so much more to sending emails than just writing a message and pressing send.

 

Email is now the number one way that people communicate, so whether you’re selling a product or service or just sharing information,

it’s vital that businesses learn how to harness this powerful tool.

 

Thanks to advances in technology, we are now able to automate processes while still giving recipients an authentic and personalised experience.

 

Sarsaparilla’s “Marketing Automation” course will show you how to use email to penetrate the market, build genuine connections with your audience, grow your database, and make a bigger impact.

 

Upon completion of this course, learners will be able to:

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• Understand What Marketing Automation Is and How It Benefits You

• Map a Customer Experience That Addresses Specific Obstacles

• Design Campaigns That Can Be Used On Most Platforms Such As Sales Force, Infusionsoft, Keap, Kajabi, Wix, Etc.

• Apply Psychological Principles To Generate a Better Customer Experience

• Reduce Campaign Development Time Through Leveraging Campaign Templates

• Measure The Impact Of Strategic Campaign Sequencing Through Relevant KPIs

• Drastically Grow Their Database Full Of People Eager To Buy Your Products Or Services, Read Your Content, Etc.

• Build Genuine Connections and Make a Bigger Impact​