Kim Davis is an accomplished marketing and media entrepreneur, journalist, and presenter, who has worked with A-list celebrities, such as Beyoncé, Andre Agassi, Marc Jacobs, etc., as well as the leaders of the world’s largest corporations and institutions, including: Harper Collins, Bayer, Imperial College, GoDaddy, and BT.
Throughout the years, she has written for several publications, including The Telegraph, and has been featured on major US and UK media networks such as CBS, the BBC, ITV, Channel 4, Channel 5, BBC radio, etc.
Her skills have been praised by the CEOs of Saatchi & Saatchi, McCann Ericksson, and even Mary Portas ("Queen of Shops").
Kim created Sarsaparilla nearly 2 decades ago, to protect businesses from marketing cowboys, which she calls "The Flash, Fluff, and Fakers™".
She quickly became known as "The Anti-Marketing Marketer™" due to her strong belief that most companies waste 80% of their marketing on things they don't want, don't need, and don't work.
Kim created her own Money Making Marketing Model™ that balances scientific thinking with innovative creativity. Her unique process ensures that every area of business works together seamlessly with function and purpose, so there is no gap or waste.
Over the years, Sarsaparilla has used Kim's proven methods to help thousands of business leaders from across the world, drastically increase their profits, productivity, and influence.
To learn more about Kim Davis, please visit www.kimdavis.co.uk.
the meaning of sarsaparilla.
I’ve always been fascinated with the 40’s; the music, the Hollywood glamour, the swingin’ dance moves, and the optimism.
Women were beautiful and strong, especially in the workplace. A person’s word was a binding contract and morals were valued.
When it came to creating a company, I wanted it to reflect the essence of who I am and my ethical business values. There was no theme more perfect than the 1930-40’s.
My background is in the music & entertainment industry, and so it only made sense to think of a theme song from this period to further inspire the brand.
The song had to reflect the differences between the US and UK cultures and the wonderful synergy created when their styles are merged together. It had to be positive, exciting, and demonstrate the importance of great communication.
The answer quickly became clear…
There's a classic song by George and Ira Gershwin, performed by Fred Astaire and Ginger Rodgers, that famously says, "You say po-tay-toe and I say po-tah-toe".
Looking through the lyrics there was one wonderful word that really stood out… Sarsaparilla. “You like Sas-par-Illa, and I like Sas-par-Ella”. So I looked it up.
By definition, Sarsaparilla is a sweet tasting root, used to flavour popular drinks, like root beer, in the 40’s. This ingredient is believed to purify, detox, reenergize, and reinvigorate the body. That is exactly what I do for marketing and business! You couldn’t find a more perfect match to the objectives of this "marketing purification™” agency!
And so it was that Sarsaparilla Ltd.™, was born…
Founder, Sarsaparilla Ltd.