MEET OUR FOUNDER.
Kim Davis is the Founder and CEO of Sarsaparilla and a broadcaster for CNN, The BBC, and other trusted media sources.
Throughout her career, she has worked with A-list celebrities, including Beyoncé, Marc Jacobs, and Jason Derulo, and been a trusted advisor to Fortune 500 leaders and iconic brands, including: HarperCollins, Hearst, Bayer, BNP Paribas, GoDaddy, and BT.
Originally from New York, Kim began her media career when she was just fifteen years old. She walked into her high school journalism room, saw an interview with Julia Roberts, and asked "how can a small high school newspaper secure such a prestigious interview?" Her teacher told her, "You can reach anyone, anywhere, with seven phone calls and knowing the right thing to say," and changed Kim's life forever. Within weeks, she was interviewing tennis legend Andre Agassi, and other celebrities, all without a car, computer, money, or any kind of influence.
From there, Kim's career took off. At eighteen, she became an on-air presenter and producer for a local TV and radio station, under the mentorship of television pioneer, Martin Stone. Over the next four years, she earned multiple university degrees and created The Music Business Conference featuring execs from the industry's "big four".
By twenty-two, Kim became the Morning Show Producer and radio host for the same market-one radio station that launched Howard Stern's career. She also became the youngest person to teach at a prestigious New York university ("Writing For Mass Media").
Throughout her twenties, Kim served as a Marketing Director for several companies, including Mastercard, where she worked on the award-winning Priceless campaign. It was during this time that she moved to London and launched her own marketing consulting and training agency, Sarsaparilla, to protect companies from what she calls the Flash, Fluff, and Fakers™.
Here she became known as "The Money-Making Marketer," for her direct approach and ability to increase clients' profits and performance in record time. Her work has been praised by the CEOs of Saatchi & Saatchi, McCann Erickson, and Mary Portas, "The Queen of Shops". She's also signed a book deal with a major publisher, which will allow her to share her unique marketing methods worldwide.
Throughout her marketing career, Kim has continued to keep her passion for media alive with various projects. Recently, she's appeared as a presenter on The Travel Show for BBC Worldwide, a writer and contributor for CNN and CNN Travel, and a voiceover artist for various other media outlets.
Today, Kim's voice continues to entertain, educate, and inspire audiences around the world through her marketing, media, and professional speaking work.
To work with Kim, please contact us on info@sarsaparillamarketing.com or +44 (0) 207 118 2960.
the meaning of sarsaparilla.
I’ve always been fascinated with the 1940’s... the music, the Hollywood glamour, and the swingin’ dance moves.
Women weren't just beautiful, they were strong, especially as they stepped into the workplace while the men went off to war. A person’s word was a binding contract and we communicated with clarity, grace, and kindness.
When it came to creating a company, I wanted a brand that reflected ethical business values. There was no time period more perfect than the 1930-40’s.
My background is in marketing, media, and the performing arts, so it only made sense to look to music for inspiration.
I searched for a song from this period that could reflect the differences between the US and UK cultures and the wonderful synergy created when their styles are merged together. It had to be positive, exciting, and demonstrate the importance of great communication.
The answer quickly became clear…George and Ira Gershwin's "Let's Call The Whole Thing Off", performed by Fred Astaire and Ginger Rogers, was the perfect fit. After all, "You say po-tay-toe and I say po-tah-toe".
Looking through the lyrics there was one wonderful word that really stood out… Sarsaparilla. “You like Sas-par-Illa, and I like Sas-par-Ella”. So I looked this word up.
By definition, Sarsaparilla is a sweet tasting root, used to flavour popular drinks, like root beer, in the 40’s. This ingredient is believed to purify, detox, and reinvigorate the body. That is exactly what I do for your marketing and business! It was a perfect fit.
And so it was that Sarsaparilla Marketing was born…
Kim Davis
Founder, Sarsaparilla Ltd.