Kim Davis is a leading marketing expert, media broadcaster, and international keynote speaker who has worked with A-list celebrities, such as Beyoncé, Andre Agassi, Marc Jacobs, etc., as well as the leaders of the world’s most iconic brands, including: Harper Collins, Bayer, BNP Paribas, GoDaddy, and BT.
Over the past 20 years, she has written for several publications, and been featured on CBS, BBC, ITV, Channel 4, Channel 5, The Telegraph, The Guardian, The Metro, etc.
Originally from New York, Kim moved to London in 2004 and launched her own consulting and training agency, Sarsaparilla Ltd. Here she became known as "The Money Making Marketer" for her ability to increase client's profits and performance by up to 600% or more!
Her unique methods balance science with creativity and fuse business with The Arts to transform your marketing into a money-making machine and provide Learning That Lasts A Lifetime, Not Just a A Day™. As a result, her clients benefit from a competitive edge they can't find anywhere else.
Kim has been praised by the CEOs of Saatchi & Saatchi, McCann Ericksson, and even Mary Portas ("Queen of Shops").
the meaning of sarsaparilla.
I’ve always been fascinated with the 40’s; the music, the Hollywood glamour, the swingin’ dance moves, and the optimism.
Women were beautiful and strong, especially in the workplace. A person’s word was a binding contract and morals were valued.
When it came to creating a company, I wanted it to reflect the essence of who I am and my ethical business values. There was no theme more perfect than the 1930-40’s.
My background is in the music & entertainment industry, and so it only made sense to think of a theme song from this period to further inspire the brand.
The song had to reflect the differences between the US and UK cultures and the wonderful synergy created when their styles are merged together. It had to be positive, exciting, and demonstrate the importance of great communication.
The answer quickly became clear…
There's a classic song by George and Ira Gershwin, performed by Fred Astaire and Ginger Rodgers, that famously says, "You say po-tay-toe and I say po-tah-toe".
Looking through the lyrics there was one wonderful word that really stood out… Sarsaparilla. “You like Sas-par-Illa, and I like Sas-par-Ella”. So I looked it up.
By definition, Sarsaparilla is a sweet tasting root, used to flavour popular drinks, like root beer, in the 40’s. This ingredient is believed to purify, detox, reenergize, and reinvigorate the body. That is exactly what I do for marketing and business! You couldn’t find a more perfect match to the objectives of this "marketing purification™” agency!
And so it was that Sarsaparilla Ltd.™, was born…
Founder, Sarsaparilla Ltd.