PR & Advertising
6 Hours (3 X 2-Hour Sessions)
£650 per person, £5500 minimum spend
People of all experience and levels and seniority who are responsible for advertising and/ or PR within the company, including all affiliation with television, radio, bloggers, social media influencers, etc.
There is a very big difference between PR and Advertising. Knowing this difference, and how to leverage each of these tools to your advantage, can be the difference between success and failure.
This course is perfect for those who want to create powerful PR and Advertising content as well as develop strategies that drive brand awareness, and sales success.
Upon completion of this course, learners will be able to:
Understand the difference between PR & Advertising and which one is best for their company
Use PR & Advertising to build brand awareness, penetrate the market, and increase sales
Identify 20 common mistakes most businesses make when creating their PR and Advertising strategies, and how to avoid them
Correctly write and format a press release that secures press coverage
Create an advert that grabs attention and motivates action
Identify examples of good and bad PR and Advertising
Measure results of their PR and Advertising campaigns
Link PR and Advertising to your overall marketing strategy and support other areas of marketing as well