PR & Advertising

DURATION

DELIVERY FORMAT

RATE

AUDIENCE

6 Hours (3 X 2-Hour Sessions)

Zoom

£650 per person, £5500 minimum spend

People of all experience and levels and seniority who are responsible for advertising and/ or PR within the company, including all affiliation with television, radio, bloggers, social media influencers, etc.

SUMMARY

There is a very big difference between PR and Advertising. Knowing this difference, and how to leverage each of these tools to your advantage, can be the difference between success and failure.

 

This course is perfect for those who want to create powerful PR and Advertising content as well as develop strategies that drive brand awareness, and sales success. 

 

Upon completion of this course, learners will be able to:

 

  • Understand the difference between PR & Advertising and which one is best for their company

  • Use PR & Advertising to build brand awareness, penetrate the market, and increase sales

  • Identify 20 common mistakes most businesses make when creating their PR and Advertising strategies, and how to avoid them

  • Correctly write and format a press release that secures press coverage

  • Create an advert that grabs attention and motivates action

  • Identify examples of good and bad PR and Advertising

  • Measure results of their PR and Advertising campaigns

  • Link PR and Advertising to your overall marketing strategy and support other areas of marketing as well

© 2020 by Sarsaparilla Ltd.  

3d Floor, 207 Regent Street, London, W1B3HH

Tel: 0 207 118 2960