7 DEADLY MARKETING MISTAKES DESTROYING YOUR BUSINESS RIGHT NOW (and you don't even know it) by Kimberly Davis

“7 DEADLY MARKETING MISTAKES DESTROYING YOUR BUSINESS RIGHT NOW (and you don’t even know it)” by Kimberly Davis

Privacy Policy

 

SARSAPARILLA PRIVACY POLICY
Last updated 23 May, 2018

At Sarsaparilla, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that Sarsaparilla is not in the business of selling, renting, or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you want more information, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure. Snuggle up with a hot chocolate and read on.

GENERAL

Sarsaparilla uses your personal data:

  • to provide goods and services to you;
  • to make a tailored website available to you;
  • to verify your identity;
  • for crime and fraud prevention, detection, and related purposes;
  • with your agreement to contact you electronically about promotional offers, products, and services, which we think may interest you;
  • for market research purposes to better understand your needs;
  • where we have a legal right or duty to disclose your information (for example, in relation to an investigation by a public authority or in a legal dispute)

GOOGLE ANALYTICS

When someone visits www.sarsaparllamarketing.com we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a ways, which does not identify anyone. We do not make, and do not allow Google to make any attempt to find out the identities of those visiting our website.

MAILING LISTS

As part of the registration process for our free ebook, webinar, newsletter, etc., we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you in few need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.

We use a third party provider, Infusionsoft, to deliver our emails and Genesis (Webinarjam/ Everwebinar) to provide webinars. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Infusionsoft and Genesis’ privacy notices. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the  bottom of any of our emails or by emailing our data protection officer, Kimberly Davis.

PRODUCT & SERVICE DATA

When you purchase any products or services, merchandise, membership, gift vouchers, etc. through Sarsaparilla Ltd., either in person or online, your name, address data, email, contact number, and any further details will be stored in our system, via Paypal and Infusionsoft. Please be assured that we do not share your personal details with any other company without your consent.

PARTNERS

Sarsaparilla will not disclose your personal data to any third party except as set out below. We will never sell or rent our customer data to other organisations.

The only times we may share your data are:

with governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: –

  • to comply with our legal obligations;
  • to exercise our legal rights (for example in court cases);
  • for the prevention, detection, investigation of crime or prosecution of offenders; and
  • for the protection of our employees and customers.
  • Some of the live and online events that Sarsaparilla runs are presented in partnership with other companies such as The British Library . We will let them know about your booking, and on rare occasions, we may share basic information such as your name and email details with them, but we will never share sensitive information or your payment details. We will clearly mark which events will be partnered when you sign up for them so that there is no confusion. If events are not marked, then no information will be shared in any way.

WHAT PERSONAL DATA DO WE COLLECT?

Sarsaparilla may collect the following information about you:

  • your name, age/date of birth and gender;
  • your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
  • purchases and orders made by you;
  • your on-line browsing activities on Sarsaparilla websites;
  • your password(s);
  • when you make a purchase or place an order with us, your payment card details;
  • your communication and marketing preferences;
  • your interests, preferences, feedback and survey responses;
  • your location;
  • your correspondence and communications with Sarsaparilla; and
  • other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page).

Our websites are not intended for children and we do not knowingly collect data relating to children.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our websites, or send an email to our customer services team. Other personal data is collected indirectly, for example your browsing or shopping activity.

WEB BANNER ADVERTISING

If you visit our websites, you may receive personalised banner advertisements whilst browsing other websites.  Any banner advertisements you see will relate to products you have viewed whilst browsing our websites on your computer or other devices.

These advertisements are provided by Sarsaparilla via market leading specialist providers using ‘cookies’ placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy).  You can remove or disable cookies at any time – see below for further information.

WHAT YOU CAN DO TO HELP PROTECT YOUR DATA

Sarsaparilla will never ask you to confirm any bank account or credit card details via email.  If you receive an email claiming to be from Sarsaparilla asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Sarsaparilla and more generally: ­-

  • keep your account passwords private.  Remember, anybody who knows your password may access your account.
  • when creating a password, use at least 8 characters.  A combination of letters and numbers is best.  Do not use dictionary words, your name, email address, or other personal data that can be easily obtained.  We also recommend that you frequently change your password.
  • avoid using the same password for multiple online accounts.

COOKIES

Our websites use cookies to collect information.  This includes information about browsing and purchasing behaviour by people who access our websites.  This includes information about pages viewed, products purchased and the customer journey around our websites.

What are cookies?

Like most websites, Sarsaparilla websites use cookies to collect information.  Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website.  They are used to ‘remember’ when your computer or device accesses our websites.  Cookies are essential for the effective operation of our websites and to help you shop with us online.  They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device.  This includes information about pages viewed, products purchased and your journey around a website.  We do not use cookies to collect or record information on your name, address or other contact details.  Sarsaparilla can use cookies to monitor your browsing and purchasing behaviour.

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by:

  • Sarsaparilla, or on behalf of Sarsaparilla and are necessary to enable you to a make purchases on our website;
  • third parties who participate with us in marketing programmes; and
  • third parties who broadcast web banner advertisements on behalf of M&S.

What are cookies used for?

The main purposes for which cookies are used are: –

  1. For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.
  2. For Sarsaparilla to market to you, particularly web banner advertisements and targeted updates.
  3. To enable Sarsaparilla to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies.  How you can do this will depend on the browser you use.   Further details on how to disable cookies for the most popular browsers are set out below: –

For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the setting the appropriate setting

For Google Chrome:

  1. Choose Settings> Advanced
  2. Under “Privacy and security,” click “Content settings”.
  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy
  2. Click on “Remove all Website Data”

For Mozilla Firefox:

  1. Choose the menu “tools” then “Options”
  2. Click on the icon “privacy”
  3. Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu Files”> “Preferences”
  2. Privacy

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.

You are entitled to view, amend, or delete the personal information that we hold. Please email your request to our data protection officer, Kimberly Davis, at info@sarsaparillamarketing.com.

We will review our policy on a regular basis but no less than annually. Our Privacy Policy is subject to change at any time at the sole discretion of Sarsaparilla.